It's been very valuable for us to look at, and to look at the rigour of it.
What we look at is that when there is ownership, management control, and independence, we are creating a business that has the philosophy of the owner and the manager who is controlling it, so there is value in those women's businesses being certified as such. That doesn't mean to say there aren't many we see in all the events we do who are men and who are in the business in different areas of the business.
I think the concept is that we are recognizing and focusing in on the lens of that leadership and management control, and 51% is a good place to begin.