With respect to metrics, StatsCan, ironically, has some of the best metrics in the world when it comes to measuring the profile of women-owned firms, but this information is not currently captured in any kind of contract. Yet we do that in many other kinds of contracts, such as social science and humanities research; it's our business, right? You can declare that at the front end, and it's taken away from the contract at adjudication.
Certainly, gauging the profile of a founder is a start. StatsCan uses majority or equal ownership, so we have those good metrics that other nations are copying to gauge what the profile of the founder is. That's a first step.
Second, in looking at our sector profile, when we're heavying up on certain sectors, is there an opportunity to look at other spending opportunities in professional services, say, where we know that women are overrepresented, as opposed to construction, where we know they're under-represented? There is a bit of a systemic play as well where women aren't coming into the federal process.
Third, we're not sure about the awareness of federal opportunities. We know that it's low right across the board, but we'll be gauging that in more detail with the forthcoming research.