I want to follow up on Mr. Blaikie's questions about government advertising, because there is some money in the estimates for it.
In this committee we studied the advertising, and the committee put forward a recommendation to push money away from Facebook and Twitter, etc., back into community newspapers.
Part of the reason for that is that witnesses we had from the government stated very clearly that they had no metric for measuring success for advertising over social media sites. Their comment was, “No, we don't measure success apart from a click-through rate”. Part of the other concern, which we also had, of course, was access to the analytics from the Facebook sites or the government advertising.
Considering that the unanimous report put forward is to re-evaluate and push the money back to local newspapers rather than put it solely on social media, has your department received direction from the government to move forward in that way?