The last question I have—and you've covered it—is about reaching out to women-led organizations to let them know. This is a problem across all demographics in Canada. When I talk to SMEs, very, very few people know about this huge segment of business available. What is the best way to get that out to SMEs, all SMEs, and in particular women-led SMEs or women-managed SMEs?
My wife has a small business. She's formed her own women-led group to promote within the wine and restaurant industry, but how do you get it out to the regular person who may not be involved in the chamber or who may not be at senior levels?