This is an example of learning new ideas from customers. What we found is that when many of the customers with young children are ordering online, they're not home during the daytime. In the evenings, when they go to pick up their parcel, which as you know is increasingly more of what we're delivering, they have young children in the car seat, and they have to unbuckle them. Maybe it's snowing. And they have to walk into the local postal outlet and then come back. It is not a very convenient experience. So we introduced North America's first drive-through parcel centre. It has been embraced by the community. It is a concept store. We're learning from that. The adoption during the holiday season was close to 70%. Overall, adoption is picking up.
We have also provided 24-7 self-serve facilities for small businesses. We heard from a lot of small businesses that when work is finished and they have five or six or seven parcels to ship, we are closed. So now they can come in and self-induct, in a secure environment, and get a bar-coded receipt from that 24-7 service. Canadians who forget to buy an Xpresspost package and have to send an important document tomorrow can now go in the middle of the night and pick that up.