That's quite right. It's really about balance, in that you need both legs in order to walk.
I'll give you an example that isn't based on society. In our ministry, when we try to impose something through rules alone—for instance, requiring people to purchase electric vehicles or replacing a single garbage with three or four bins for different kinds of waste—we see that it doesn't work. Of course, you have to have rules because services that are reluctant to move in the right direction will not do so unless forced to. Making an action mandatory, however, isn't enough. If stakeholders aren't willing to put something into practice and make progress, if there is no buy-in, it won't work. For that reason, you need both elements.