For us, because of the value proposition that we propose for Canadians, we don't view ourselves as the same as other developers. For example, because of the percentage of green space that we include in our properties, and the commemoration of heritage and legacy projects that we include as part of our projects, we're not driving to the same end result. However, in markets we do need to see the comparables. We need to understand what we're doing. The balance of those value proposition elements against profit is part of what makes us what we are.
On June 2nd, 2016. See this statement in context.