I would say on the first question, regarding service levels, there is no doubt that there is a massive opportunity to do that. With the Delivered Tonight service, we actually deliver on the weekends, and it delights our customers. When customers are delighted, they will buy more and therefore give more money to a Canadian company.
I think there is an interesting opportunity. You have other carriers that are trying to innovate. No one has been able to do the service level that Canada Post is doing. I actually think we should do more of it. I like the suggestion that one of my colleagues had, that we could offer employment opportunities for people over the weekends or at night. I think this is very interesting. I think Canada Post already charges extra for this sort of service, but there is a way to optimize all that so that it makes sense for businesses today and tomorrow.
With regard to your second question, I think it's an interesting point. The question is, do we want the market for post to be regulated or not? I think that's a question for you fine folks. For example, as I said earlier, UPS and FedEx will give packages to Canada Post to be shipped in rural Canada and will charge extra for it. What are the right conditions for that? If I compare it to the U.S., there are extra fees to ship packages with, let's say, FedEx or UPS in Hawaii or Puerto Rico, or all those places, whereas with USPS, they have different tariffs. I think there is a way to optimize the entire shipping grid for everyone.