Yes, that's a good point.
I would refer back to a former board member of ours at the chamber of commerce, somebody who was in the manufacturing sector for years. He always put it this way, particularly with municipal property taxes, because property taxes tend to go up every year. He said, “If I'm paying more, I should get more.” That, I think, is the approach of a lot of businesses. If they pay more, they want more. The idea of paying more for status quo is difficult for a lot of businesses to comprehend.
Following up on the previous question, people will pay good money for good services or if there's tangible evidence that there's an improvement in service. You know, what are some of the metrics that businesses are measured by? How fast can they get my product to the customer? What's the cost relative to the competitors'? How fast are they getting stuff back to me? It's all of those metrics.
If Canada Post at the end of the day can prove to the business community, and taxpayers in general, that there are improvements in service delivery, I think people will support the corporation. It goes back to the point I made earlier about the realignment of government services back in the 1990s. I was with the provincial government at the time, the Ontario government, and we started doing something called business planning. Up until that point in time, nobody did that. Now, every ministry in the Ontario government, municipal governments, everybody, has a business plan.
What's the key element of a business plan now? It's performance metrics. How are you improving this year over last year? I think one of the key considerations moving forward is the performance metrics for Canada Post, and demonstrating to the business community, whether it's small businesses here in Ontario, Northwest Territories, the Yukon, or British Columbia.... If you're performing better, we'll support you.
I think another point is that the task force talked about the sentimentality of Canada Post. On the personal side, do you still want to send Christmas cards, do you still want to send gifts? I think that's an interesting thing. I think there's an indication out there that this is different; this is a different public service.