I think you have to recognize the generation gap between the millennials and who we are today, which is my demographic. What I understood about Canada Post.... When I was a child, all I saw were postal strikes. That's what I remember as a child around Christmas, but that's not the Canada Post today. It's a very different organization. From a branding exercise, Canada Post is not the same, and I don't see that attachment. I would also say the same thing for the railways and CBC. Their brands are not the same as we understood them 20 years ago.
