I think you have to recognize the generation gap between the millennials and who we are today, which is my demographic. What I understood about Canada Post.... When I was a child, all I saw were postal strikes. That's what I remember as a child around Christmas, but that's not the Canada Post today. It's a very different organization. From a branding exercise, Canada Post is not the same, and I don't see that attachment. I would also say the same thing for the railways and CBC. Their brands are not the same as we understood them 20 years ago.
On October 18th, 2016. See this statement in context.