I gave you the stats for the previous three years. For this year, or last year that just wrapped up, we don't have the final numbers, but it was tracking about the same. Because we have to have quite a broad reach in our campaign, we have to use multiple tools, and because the ad campaign is the total of all the placements, it includes radio, TV, and some of the traditional ones, which cost a little bit more. We find that the vast majority get captured through ASC.
On June 15th, 2017. See this statement in context.