For advertising, the data is used so that we can get a better sense of where we're having the greatest impacts. We look at the number of clicks and the click-through rate, but we don't collect data and use it for anything—
Stéphane Lévesque Director General of Operations, Communications and Consultations, Privy Council Office
For advertising, the data is used so that we can get a better sense of where we're having the greatest impacts. We look at the number of clicks and the click-through rate, but we don't collect data and use it for anything—
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