That's another great example of something we talked about earlier, that the $500,000 is a big campaign in traditional media. As you pointed out, it's not a lot of money—
On September 28th, 2017. See this statement in context.
On September 28th, 2017. See this statement in context.
September 28th, 2017 / 12:35 p.m.
Prof. Jonathan Rose
That's another great example of something we talked about earlier, that the $500,000 is a big campaign in traditional media. As you pointed out, it's not a lot of money—
See context to find out what was said next.