Mr. Chair, as mentioned earlier, the unprecedented nature of COVID-19, with both the economic side and the public health imperative, has meant that we need to give information to Canadians as widely as we can.
To give you an example, in 2009-10, when we last saw the economic impact with the crisis and then H1N1, the government spent about $136 million in advertising that year. We're seeing that, this year, the government is likely to spend about $120 million in advertising by the end of 2020-21.
As we know, the crisis is not over. The Public Health $30 million that went out early on was forecasted to get the news to Canadians. I think at the time, March 26, we were getting into the “stay home, stay safe” time—