One really clear example is to go and talk to businesses like that as a third party, as an independent source of the truth, and take down that feedback. If I show up at CBSA and ask what they think about our CARM thing, there's a worry about the repercussions and the dynamics. Something very simple that an outside consultant did for us in this case was to seek that feedback from trade chain partners directly and independently.
On March 6th, 2023. See this statement in context.