Again, it's back to a digital post office. Many of the things we're doing now behind the scenes are digital. Every day, we're looking at new ways to make it easier to buy something on your phone and track it on your phone and find out when it's being delivered.
We have a service that we haven't promoted much yet. It's called MyMail. If a parcel lands in your community mailbox, it can send you a notification to let you know that it's there and what it is. You have to go on the Canada Post app to get access to it, and we have millions of Canadians on that. We are working on things like that constantly.
As for the future, e-commerce has a very promising growth future, as I said. It will be doubling over the next 10 years, so the pie is going to get bigger. The competition is also very strong; they're some of the best companies in the world, so it won't be easy, but we're going to work hard to earn back the trust of our consumers and our customers, and we believe we now have the tools to do that.
We see a digital future, but we have to get our core business in line first. We have to get our house in order with all the things we've been talking about, now that the government has taken them seriously and has said that they're going to take those legacy regulations and policies away. That will enable us to be a much more efficient operation going forward.