Thank you. That's an important question.
Building on my last answer, we're very empathetic to the rural areas and the urban areas. We don't want to move too quickly and surprise people. We want to get their feedback. That is one of our first measures. The QR code takes them online where there's a survey to find out how they're using the post office, what gaps they see, if there are other services they could use, and if they're not using the post office, why that is happening. It's our first effort to get broad feedback. That's across the country, so we want to get broad feedback from Canadians and put that feedback into our program as we go forward.
Essentially, it's going to boil down to listening to the communities, seeing what they have. If there are five little post offices within 10 kilometres, probably that's an area we're going to be looking to close one or more, but we'll look at maybe increasing the hours in another one or offering other services in another one.
Our goal here is to enhance service. We can't cut our way to success on this, absolutely not. Our focus...and this is what it boils down to. If consumers don't want to use Canada Post, we can do all the cutting we want in the world and it's not going to matter. We need to create a customer service environment—and we're very focused on this—where they want to use us and they can rely on us.
There are a whole bunch of innovations in the pipeline, which I might get a chance to highlight a little bit. We haven't been sitting around for the last couple of years, though. We've been just.... There's pent-up demand to get these programs out in the marketplace, and they are all about the customer and what works for them. They've changed their needs from 30 years ago. It's time that we modernized the post office network.