In conclusion, Mr. Chair, we believe we can and must apply a number of the lessons learned from tobacco control. You've heard that from all of us. We did a good job on tobacco control. We can do a good job again. We need to be comprehensive in our approach. We have to use many levers. We must apply public policy instruments at all levels. You've heard that the solutions are complex, but we need to start now and we can do it in a step-by-step way.
Without wanting to make light of this heavy subject, I'll leave you this final slide, which shows.... This was a picture taken two weeks ago by a parent of one of our staff members, so it wasn't set up. It was in a store in France, and it shows four sizes of French fries, petit, moyen, grand, et American, and the American is four times as large as anybody else's. This shows we have a particular problem in North America. We have to deal with it. We can start with the easy scenes, like serving sizes; other things are going to be as complex as rocket science. But it doesn't excuse us from moving forward.