Also, when you look at Saskatoon in Motion, you'll see it followed the principles of what has been shown to work. There is evidence that community-wide activities and campaigns work for adults.
We have less for children, but they followed the same principles. It involved multiple sectors. It was multiple levels. They involved community change processes, including policies and environmental change strategies. So it has the right mix, if you like, and it's very important, therefore, that we are evaluating and monitoring them in a way that we can show whether or not they work.
In the same vein, we do have a monitoring system that can show change in communication campaigns and detect difference through our agency.
I think we're at a point in Canada where the monitoring systems are being piloted and are ready to go. There's the Canadian health measures survey that will be up. It will be able to detect changes in levels of activity of children and obesity levels over time.
There are other means for objective measures, including our own.