I'm not saying that obesity isn't a problem. It is a huge problem, and I think we tell parents and educate parents about it. But my comments were solely around mass communications--ParticipAction-like campaigns that are 30 seconds long--that I'm concerned stigmatize children who are overweight.
We need to do all those other public education things and maybe have an awareness campaign targeted at parents as well, but have campaigns that use children's images and are targeted differently for children. It's a very complex messaging issue and there are multiple messages that need to go out, but in the ones targeted to children I just want to be careful that we don't stigmatize them.
Clearly we need to have physicians involved, for example, to talk with parents, and there's a very strong role there for education. We have to use our school system to educate children about diet, physical activity, and obesity. It's the popular images that I am concerned about.