With respect to our program, one of the things I wanted to point out in the short time we had to present today is that one of the things the food and beverage industry does is support the education component. It's true that unless you come with some education concerning what that label and those 13 core nutrients are about, it's pretty hard to just do it cold.
I come from a science background—I'm a dietician by training—so I can't be objective when I look at it with the eyes of the average consumer. That's one of the reasons I'm personally quite happy that we support the Healthy Eating is in Store for You program I mentioned. It's because, for the average consumer to really utilize the label, there is an element that's called education that a person has to take themselves through. There isn't a simple answer to it, except—