I'd like to follow up on that. I think the red, yellow, green system is very interesting, and I also wonder if maybe we're not giving consumers enough credit. If we give them a red, yellow, green system, if we give them proper food and nutrition labelling, do we really need to impose a tax? I'm not sure we do. I think one of the things we'd want to give very serious consideration to is reviewing how consumers would react to a red, yellow, green system. Are they using the labels that are on food? Does it help inform their choices? What information do they need to make those best choices? Before we move to a punitive tax on individuals, I think we really have to explore fully the benefits of a labelling system.
I don't think the two necessarily go hand in hand. I think that labelling and food guidance and requirements can certainly stand on their own.