One of the things we tried to give a sense of in our presentation is not only the actions that have been taken to date but also the fact that in looking at taxation instruments there is a broad array of factors we have to consider, and also that taxation is just one of many tools that are available to the government.
As I said before, the tax system is a powerful instrument. Imposing a tax on something is taking money out of someone's pocket. We have to be very cautious of distributional impacts, particularly when we're talking about food. In looking at any proposal that comes along, we really want to ensure that we have an integrated strategy that addresses education about making healthy choices, labelling that allows consumers to make those choices, incentives for activity.
Again, drawing lines around particular food groups is also very difficult. What do you do with a dozen eggs? If you go home and make a six-egg omelette, that is not a healthy snack.