Are you familiar with the Heart and Stroke Foundation of Canada, which has developed a program called Health Check? Again, it's a voluntary thing. I think some of the grocers, like Sobeys in this country, and some of the producers like the Campbell Soup Company have reformulated their products in order to get a Health Check mark.
Do you see that a partnership with a health charity that has a good reputation—from recipe books to their motivation—would be helpful, or do you think redoing it from a government agency would be preferable?