I think it was in my pitch, so I'll try to answer it for you. That was based on some polling that was done, going out and asking people what their primary source of nutritional information was. When you ask people that, they say it's the nutrition facts panel.
In response to the earlier question about polling, certainly I will acknowledge some particular verbiage, but I would say, as I look at polling, I think of it as directional and I try to triangulate with it. If there are multiple sources telling me the same thing, I tend to say it seems to make sense. Whether it is exactly 69.534 I don't know, but is it all kind of telling me the same thing? Yes, it seems to be. I would say that the research seems to be all coming around to say that Canadians like the nutrition facts table. They use it. They may not use it every time, but they may use it to start when they shop for a product. It seems, largely, to be working. That's my general assessment of the research to date.