Further to the committee's recommendations, this report looks at the legislation that has been put in place in Quebec, which has put a ban on broadcast advertising to children, as well as the work that has been done and the legislation that has been put forward in Sweden. We're following up as per the committee's recommendations.
One of the issues we're particularly concerned about goes beyond broadcast advertising in looking at ways and means to deal with this issue that take into account the broader marketing strategies of industry. This is an important tenet in terms of the way we're looking at this, because there are ways around the regulations governing broadcast advertising--in-store product promotions, brand products appearing on the Internet in games, etc.--so this is a broader issue than just regulations around advertising. It's going to require bringing together industry with government and other stakeholders to develop coherent policies and industry practices that will address this issue.