I have just a quick comment.
All broadcast advertisements for food are subject to two layers of approval. The first review is to ensure that food advertising is consistent with the provisions of the Food and Drugs Act and regulations—which, of course, is Health Canada's regulations—and the Canadian Food Inspection Agency's guide to food labelling and advertising. That's the first layer of review.
The second layer of review, which is very special, on children's advertising is against the provisions of this code. As I think Scott mentioned just a few minutes ago, in new guidelines in the last year, several new things have happened.
First of all, three new guidelines were added to help target this whole issue, to ensure that serving sizes for children were appropriate and that advertising encouraged healthy lifestyles.
The next thing that happened is that in April of this year, industry announced that 15 major food manufacturers and food advertisers were embarking on a new voluntary program, called the Canadian children’s food and beverage advertising initiative. In this program, these 15 advertisers have committed to reducing and changing the shape of their advertising that is specifically directed at children, to promote healthier choices and to encourage healthy lifestyle messages to be included in advertising. This initiative will apply across all media.
The specific commitments for the children's initiative will be announced early in 2008, and we'll share them with you then.