Again, this is additional. We already have the Food and Drugs Act. We have the children's code, which is strictly enforced, and we have added new guidelines to it, first in 2004 and then in 2007—that's this year—to make the standards for children's advertising more stringent. So we continue to work in that direction. This is another initiative on top of what.... These are all new things that are being added.
On December 6th, 2007. See this statement in context.