I can't speak for the committee—I defer to Dr. L'Abbé for that—but this committee could emphasize to government the need for regulatory amendments to facilitate the transition. We've looked at models from Finland and the United Kingdom. They produced some benefits, but their sodium levels are still on a par with ours.
We'd like to see some more ambitious outcomes. It may well be that the calls for voluntary efforts will be insufficient. If that proves to be the case, I hope we'll find out immediately and move to etch some of those targets in regulations.
More resources for the committee or Health Canada to mount a public education campaign are important. We read the householders at our house. We're probably not alone in that, but we're at least lonely. We had envisioned a more sophisticated media strategy that involved television messaging.