No, we do not plan to use mass emails, as you say. After testing out different ideas on a group of Canadians, we decided to prepare an information sheet that is being distributed to 10 million households across Canada. It provides the exact same kind of information. People told us they wanted something tangible that they could put on their bedside table or on the fridge. I showed you a copy last week. You have to keep in mind that not everyone is on the Internet, not everyone would have access to that kind of information on the Internet. We decided that the best tactic was to have something tangible that people could look at again and again.
On October 28th, 2009. See this statement in context.