I can only speak from Nestlé's perspective. We absolutely believe we have a role to play in sodium reduction and education of consumers. We are here today to tell you about some of the things we've done. Is there more we can do? Absolutely.
We have regular dialogue with consumers through our 1-800 line, our website, and so forth. We're continuing to share information on sodium and the renovation of our products through those vehicles.
You referenced advertising. We have an ad campaign now that's really about educating people about total health. It says things like “what's not in your food is as important as what is in your food”. We're trying to get people to look at nutrition in a different way.
From Nestlé's perspective, we believe we are embarking on communications with our consumers to educate them on the importance of sodium reduction. It's a journey, and we're on that journey and always open to suggestions about how to do that better.