I can only speak from my company's perspective. We have made significant strides already, and we continue to do so. We have heard loud and clear from the medical and scientific community about the impacts of sodium on the health of Canadians. We've also heard from our consumers that they want to see sodium reduced. So we don't need any further incentive. I can guarantee you that in our company a voluntary approach is effective. We've already made progress; we will continue to do so. We are fully committed to methodically reducing sodium across the breadth of our products.
On November 16th, 2009. See this statement in context.