Well, I think it is unfortunate that the repertoire of opportunity, if I can use that rather convoluted phrase, that the committee seems to be taking seems very specifically to preclude any form of regulation. I say so because frankly some forms of regulation would be very helpful to industry. It would create a level playing field. It would allow those responsible members of our food industry who are demonstrating very distinct leadership in a number of areas to do so with even more vigour, knowing that they're not going to be blind-sided by individuals who will just take advantage of the fact that there is no regulation.
I'm a very strong believer in comprehensive approaches to public health that involve voluntary approaches but also some degree of regulation. We have in Canada some sparkling examples from the food industry of leadership on the sodium issue, and I think you're all familiar with those. But it just seems to me so sadly ironic that we are spending some of our programming resources, such as on some of the things we're doing in the Champlain area of eastern Ontario, to run television commercials telling Canadians how to take processed foods and to make the canned foods they buy safer. Something's not right with that picture.