First of all, there's a lot about unhealthy eating that affects all chronic diseases. This is an issue that affects heart disease, and we really saw ourselves as the only group out there that was going to take this on, given our stand.
Rarely do you have a situation in which the data about the harmful effects are so universally accepted. Before the trans fat task force even started its work, everybody said they didn't need to question the data. In fact, we brought in international experts, in any event, to prove it to ourselves, and nobody says that what we're saying about the harmful effects of processed trans fats is not true.
You don't always get that. You get disagreement at the scientific level, but that doesn't exist, so when those two combine, and also where there is a clear solution.... It's not so easy to determine the level of salt, because it has good uses, although the impact of high sodium levels is worse, frankly, on heart disease and stroke, and that's an imperative.
But everything was so clear. The task force didn't actually take long in coming to its conclusions, and it was a unanimous report. All the factors are in play for us to have taken this position.