Thank you, Madam Chair, members of the committee. On behalf of Red Bull, I thank the members of the committee for the invitation and I am glad to participate in this study on the use of caffeine as a food additive.
My name is Andreas Kadi. It is my pleasure to appear before this committee today in my capacity as the chief science officer of Red Bull to address scientific issues about the safe use of caffeine in beverages
Red Bull is an Austrian company with headquarters near Salzburg. The company has almost 7,000 employees worldwide and about 300 employees and contractors in Canada.
Red Bull energy drink was launched in 1987 as the first carbonated energy drink in Austria. Red Bull is now widely and safely consumed around the world in 160 countries. Health authorities across the world have concluded that Red Bull is safe.
Last year alone, close to 4 billion cans and bottles were consumed across the world, and over 3 million in Canada. Since the launch of Red Bull in 1987, a total of 21 billion cans and bottles have been consumed in Canada and around the world.
Red Bull shares Health Canada's commitment to ensuring that Canadians have access to safe, effective, and quality natural health products and is proud to say that in 2004 Red Bull was the first energy drink approved by Health Canada.
Red Bull supports a science-based approach on the overall objectives of this committee towards safe and responsible use by Canadians of caffeine in foods and beverages.
Red Bull contains a moderate level of caffeine: 80 milligrams per 250-millilitre can. This is equal to the amount of caffeine contained in one cup of instant coffee and it is less than the amount of caffeine in a medium-sized coffee or in an iced cappuccino from the most popular coffee chain in Canada.
The label on the Red Bull 250-millilitre can in Canada clearly limits the recommended consumption of Red Bull to two cans per day. Two cans of Red Bull contain 160 milligrams of caffeine in total. The label also recommends against the use of Red Bull by children, by pregnant and breast-feeding women, and by caffeine-sensitive persons. The label also warns against mixing Red Bull with alcohol.
The Canadian label statements represent the most stringent requirements for energy drinks anywhere in the world. In addition, Canada has the most stringent requirements for licensing the Red Bull product and for its quality.
Caffeine, in its natural and added forms, is found in a variety of consumer products, including coffee, tea, cola beverages, energy drinks, chocolate, and even some medicines. According to Health Canada, Canadian adults get an estimated 60% of their caffeine from coffee and about 30% from tea, with the remaining 10% coming from other beverages, chocolate products, and medicines.
Health Canada, in their web publication, which was updated in March 2010, confirmed that healthy adults should limit their caffeine intake to 400 milligrams per day. For children, Health Canada recommends a maximum daily intake of no more than 2.5 milligrams per kilogram of body weight. For children aged 10 to 12 years, this translates into a maximum of 85 milligrams. For women of childbearing age, the recommendation is a maximum daily caffeine intake of no more than 300 milligrams.
For healthy adults, Health Canada advises a daily intake of no more than 500 milligrams. This is five times the amount of caffeine in a 250-millilitre can of Red Bull. Two cans, as advised for daily consumption, would contribute only 160 milligrams, which is less than 50% of Health Canada's maximum daily recommendation for healthy adults.
Red Bull urges this committee to ensure that the assessment and regulation of caffeinated beverages is based on sound science. Red Bull is fully prepared to partner with Health Canada and other stakeholders to achieve these ends. Health authorities in various countries and scientific expert panels in the European Union, Australia, New Zealand, and the United States have unanimously concluded that Red Bull and its ingredients are safe.
As recently as 2009, the European Food Safety Authority reviewed more than 70 of the most recent scientific articles, review papers, and safety studies on energy drinks and their ingredients. EFSA confirmed the safety of the active ingredients found in energy drinks at the concentrations used and found that there is no harmful interaction from the combination of these ingredients, and that neither alcohol nor physical exercise altered the way in which the ingredients combined.