Thank you very much, Madam Chair. I understand, based on this morning's testimony, that adding caffeine to carbonated drinks subject to the new regulations does not cause health problems, as adults do not consume caffeine in excess of the acceptable limit.
However, young people are already exceeding that limit in many categories of caffeine consumption, whether we are talking about natural or synthetic caffeine. Quite aside from the issue of whether of not caffeine is being added to other products, the problem involving young people remains unresolved. That is my understanding of what was said.
I also understand that, in response to Health Canada's suggestion to label all products containing natural or synthetic caffeine, the producers and distributors have agreed to label their products to help consumers in determining which ones contain caffeine and in what quantities. That way, they can decide whether a particular product fits into their daily diets.
I am wondering about something, and I would like to ask the producers a question. When will the new labelling policy be introduced? My understanding is also that you intend to put an information campaign together. I would like to know when it will be launched and how you mean to roll out the campaign to directly target the client base that is currently consuming too much caffeine.