Thank you for the question.
Just to clarify, I spoke of an $8-million advertising campaign targeted to children and families generally, and I spoke of $20 million that is largely allocated to the RCMP, the Canada Border Services Agency, and the Canada Revenue Agency to deal with contraband. That is not, to my knowledge, an advertising campaign. That is part of their regular activities.
I just want to clarify that the $8 million was for an overall children's campaign dealing with injury that will include transport and other issues, and the $20 million is for activities amongst partners, the bulk of which are these law enforcement partners.