Madam Chair, honourable members, thank you very much for giving me the opportunity to speak to you today to provide you with an update on the efforts of Health Canada in fulfilling the recommendations of the independent investigator in her 2009 report.
Joining me today from Health Canada is Dr. Jeff Farber, Director of the Bureau of Microbial Hazards in the Health Products and Food Branch.
As previously expressed to this committee, protecting and promoting the health and safety of Canadians, their families and their communities is of paramount importance to Health Canada.
We take very seriously our role to protect Canadians by minimizing risks not only from listeria but also other food-borne pathogens, chemical contaminants, and other potential hazards.
Health Canada fulfills its regulatory role using its scientific capacity and through effective collaboration with its partners, such as the Public Health Agency of Canada, the Canadian Food Inspection Agency, Agriculture and Agri-Food Canada, and its international counterparts.
Today I'd like to summarize three key areas in which we have taken action in response to the Weatherill report, these being regulatory guidance and approvals, health risk assessments, and communication to Canadians about food safety.
Starting with regulatory guidance and approvals, we have made significant progress in updating our listeria policy. In collaboration with our federal partners and in consultation with industry, academia, health professionals, and consumers, we have revised our policy on listeria monocytogenes in ready-to-eat foods. The revised policy was published for consultation in March of this year. After receiving and incorporating feedback, the final revised policy has been made available recently with an effective date of April 1, 2011, to allow for an orderly transition by both industry and compliance and enforcement agents.
It is important to note that our ongoing discussions and interactions with our food industry partners have allowed them to move forward and initiate improvements to their food safety programs throughout this period and to enhance the control of listeria in high-risk foods, such as ready-to-eat meat. The changes made will encourage early identification of contaminants in processing facilities and enhance prevention and early detection. This will allow corrective action to avoid contamination of finished products.
In addition, to improve timely detection and identification of food-borne pathogens, Health Canada has been validating a novel method for the testing of listeria. This method shortens the current analysis timeline from seven to ten days to three to five days. We are now in the last steps of the validation process and anticipate that the method will be available for use in April 2011.
We are also collaborating with the National Research Council to develop a microchip-based method for listeria detection, which if it proves successful would allow for results, in future, in 48 hours.
To address another finding in the independent investigator's report, Health Canada has established a new process that allows us to prioritize and fast-track the approvals of food safety interventions with proven health benefits. Through this process, Health Canada has been able to approve the use of two food additives that can help control the growth of listeria monocytogenes as well as a novel high-pressure manufacturing process to reduce microbial hazards from food. To further address this issue, Health Canada is developing guidelines for industry that set out the criteria being used to prioritize submissions pertaining to these interventions.
With regard to health risk assessment capacity, we continue to strengthen our surge capacity by hiring and training more scientific risk assessors to respond to food safety events and to continue to provide 24/7 health risk assessments to CFIA. In Health Canada, we have increased our capacity by six full-time equivalents over the last two years and we are in the process of hiring an additional seven scientific health risk assessors. We have also cross-trained additional staff to provide surge capacity, if needed, during food safety events.
Using this improved capacity, between April 1, 2010, and September 30, 2010, Health Canada evaluators conducted 108 health risk assessments to assist in food safety investigations conducted by CFIA. All of these were completed in less than the eight-hour service standard established for the most serious level of risk.
Finally, in terms of communications, we are continually looking for ways to improve how and when to communicate the risks of food-borne pathogens to Canadians.
For example, we are well under way with a three-year risk communication and social marketing campaign. This campaign kicked off in March of this year and seeks to provide Canadians with information not only on listeria, but on issues of how to handle food safely and how to avoid food-borne illnesses in general.
We are making a particular effort to target those segments of the population that are at a greater risk of complications from food-borne illness, such as older adults, pregnant women and those with weakened immune systems.
Currently, our campaign includes magazine advertisements and the addition of booklets designed specifically to target each of the previously mentioned vulnerable groups. The combined circulation of these magazines is close to two million.
We've also launched web-based communications efforts that feature videos and interactive tools, which can also target these groups and identify specific actions that can be taken to help reduce their risk for food-borne illness. For example, in our video targeted for older adults, there are tips for buying and storing food products safely, as well as information on those foods to avoid.
Health Canada will also be working with our partners at the provincial, territorial, and local levels to ensure the food safety material developed is available in multiple languages. We will complement the efforts that are already being made to ensure that all Canadians are able to obtain and understand the steps they can take to help reduce the risk of food-borne illness.
I hope my presentation today provides the committee with a sense of our progress in response to the recommendations from the report of the independent investigator.
These measurable improvements enhance how we assess the risks to our food products and better enable us to collaborate with our federal partners to better address those risks.
In closing, as I mentioned at the outset, I reiterate our commitment to promoting the safety of food for all Canadians.
Thank you for giving me the opportunity to appear before the committee today. I would be pleased to answer any questions you may have later. Thank you.