Thank you so much for coming before the committee and for your insightful presentations and for the great work that you're doing.
I want to congratulate the Canadian Blood Services. I know you've been working quite a bit in constituencies like mine, in Brampton--Springdale, which are very ethnically diverse, to be able to reach out. Perhaps you could share with the committee some of the initiatives you have under way for the OneMatch program to reach out to ethnically diverse Canadians from all across the country, in terms of collections, but also in terms of increasing awareness and reaching out to educate them on the services that exist and that you provide.