Health Canada continues to examine the renewal of the health warnings on tobacco packaging, including the possible addition of a pan-Canadian quit-line number. Our department does not consider the hard-hitting health warning messages on tobacco to be a stand-alone initiative. It is much broader than that. We're going to look at combatting tobacco.
Furthermore, the social environment has changed significantly since the health warning messages were introduced ten years ago. We did not have Facebook. We did not have Internet access for young people. We did not have texting. It's a good time for us to re-focus our efforts to ensure that the warning labels reach the largest possible number of smokers while remaining effective and efficient. We are examining innovative ways to complement existing strategies by strengthening our process, using the Internet and social media like Twitter and Facebook to target the highest number of people in the population.
We are examining all that. We have not said no to labelling, but we are taking a broader, silo-free approach to addressing tobacco.