Yes. Thank you very much.
The POR that we conducted also.... We're very interested in reaching the broadest number of age groups, the broadest literacy groups, etc. This allows us to reshoot the images, to redo the text, to make sure people understand it and it is impactful.
The POR is absolutely essential because it's designed to shift behaviours and inform about the health risk. There's much fine tuning that's done as a result of the POR.