Certainly there is a lot of potential for that. It has to be a two-pronged approach of education and public awareness. It is also a matter of getting the labelling regulations right. By getting them right, I mean making them strict enough that consumers can have confidence in them and trust that if there is something on the label indicating that it is a healthy product, they have some confidence that what is advertised isn't undermined by some other risk. That's the nutrient profiling approach I was talking about. Also, it is about being open to new and innovative products, provided there is sufficient evidence behind them.
Evidence of meeting #47 for Health in the 40th Parliament, 3rd Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was food.
A recording is available from Parliament.