Thank you.
Let me first clarify the first point on the contraband issue. When we were dealing with the whole issue of packaging and labelling, what I stated was that I was concerned that more Canadians were smoking contraband and not packaged tobacco. If we're going to be renewing the labels on any packaging, we also have to be very mindful of the fact that there are many Canadians who are smoking cigarettes that are sold in plastic bags. If we're going to be fighting tobacco by improving labelling, then certainly this has to be a factor we need to consider if we're going to curb the trend.
In addition to that, we need to look at the social media network campaign we launched. It was quite successful within the national anti-drug strategy for young people. We now have over 22,000 young people on a national anti-drug strategy social media network to deal with that.
Those were factors I wanted considered, along with the labelling. If we're going to do things just by changing the photograph on a package.... There's more to addressing and fighting tobacco than that, which is why I said that I want to deal with all of these collectively.
Last year, Public Safety Canada, the RCMP, and Canada Border Services also announced new initiatives to deal with the issue of contraband. That has been announced, and it's been moving forward. From our standpoint, it was important that I raise the issue that contraband is an emerging issue in the population health piece. The announcement to deal with contraband is a process on its own, but under the umbrella of tobacco legislation and whatnot, communication, information going out, and labelling were part of it.
In terms of the funding for the tobacco control strategy, we're renewing that. We work with partners that have been established to roll this out. They do very important work. This is an ongoing process.
Thank you.