The conversations with the business community have largely focused on food and beverage as a first step because we're concerned, obviously, around the healthy eating dimensions of healthy seniors and healthy Canadians overall. The conversations are around how the food and beverage industry can be part of the solution to encourage healthy eating and to reformulate products so they are healthier. Those are the discussions and the partnerships we're trying to build right now.
We also see a broader role for the business sector because they are workplaces with large populations of employees. They could be playing a really important role in education around healthy living and in providing their employees with the tools to adopt and sustain healthy living practices.
So we're coming at it from a number of angles to engage the private sector. I'm happy to say that the private sector is very willing to be engaged in these conversations, and I think it's because they see the productivity dimensions of this argument. To have a productive workforce they need to invest in a healthy workforce, and we're finding good receptivity to that message.
Some corporations are quite innovative in their approaches to encouraging healthy eating and healthy living by providing, for instance, opportunities for employees to have free gym memberships and those kinds of things. Again, we have to remember this only addresses one dimension: these are people who are employed and who are able, therefore, to take advantage of these perks that are offered. We don't want to create health disparities in terms of the population who can't afford such advantages; we can never forget that. But I'm seeing a receptivity by corporate Canada, the business community, to be a partner with government to move forward on these very complex issues. Nobody believes they'll be simple to solve, but there certainly is forward momentum there.