To my mind it's a new way of doing business, but I think that sort of a spur to provide this sometimes expensive data is critically important to move us to the next level.
For example, if we required patient-reported outcomes data, these could ostensibly be appended to routine hospitalization data already collected, but now they could be collected from the perspective of the patient, who would report on their outcome measures or their experiences during hospitalization.
It might be somewhat or even relatively expensive to set up, although the infrastructure for hospitalization data has been there for many years.