Let's put smart information on there. Really, we need to educate them, so let's provide that education through their smart phones. It might be that it's a healthy game. Again, that goes back to gamification, so that if the game shuts down for 30 minutes, you have to go and run.
Polar has a device that tracks the activity of kids. I know that a lot of parents we've had in our pilots won't let their kids watch TV until they get 60 minutes on their watch. There are different things that can be used to track their activity and then reward them with the TV or the game they want to play. That's an option as well.