From the provider side, in the package you guys will get later, when it's translated, there is one nice picture that shows the leaky pipe model. It's the various different leaks in the system that cause physicians to not adapt new information, whether it be information technology...but new information.
We're trying to address that by using social media to turn it on its head so it doesn't have to trickle down from above. We give the high-quality information to the front-line providers using social media, especially when you're talking about distributive learning.