I have a brief comment, if I may.
We have some experience with this in a number of facets. I'll stick to one example, and that is with regard to sodium. When we looked at the impact of sodium on blood pressure, stroke, and dementia, we wanted to communicate to people what is the best amount of sodium to take.
The sodium we take in in our diets is in prepared foods. Less than 20% is what you add at the table with your salt shaker. If you read the labels on prepared foods, they can be quite difficult to interpret. It's given as a percentage of recommended daily allowance, and if you try to juggle in your head all the percentages you've consumed in a day, it's quite a feat if you manage it.
The first thing we did—and I think this is one critical principle—is we translated the information into something that was usable. We developed a technique to translate it into a number of milligrams and put that on the website. You may point out that a lot of individuals we are trying to target who suffer from these conditions are elderly, and it is true that there is a smaller rate of penetration of Internet information in that age group. However, their children are very well versed in this. We found that was very helpful to get the families involved.
The second key element, in addition to translating that, was to make it easier to make the right choice. In terms of prevention, we found that if we also took that same information and put it on little cards that could go into your wallet or purse when you're shopping, or on fridge magnets, it suddenly became very easy to get the right things.