Absolutely. If you look at young individuals, minors.... I'm a father myself. If you were to ask me whether I would want my child at the age of 18 to try a traditional cigarette or an electronic cigarette, I would 100% choose an electronic cigarette. I believe that it's that much safer.
As a company, even for us the goal was never to market towards non-smokers; it was to capture the smokers. I believe you're hearing a lot of that from some of the people you're speaking with besides us.
So yes, 100%, non-smokers and minors should not be targeted.